In spring 2025, the Pirouette SPSM Challenge Cup took place in Dubai — an international rhythmic gymnastics competition organized in collaboration with the Pirouette brand. SPSM served as the title sponsor of the event. The tournament featured gymnasts from various countries who demonstrated a high level of technique, artistry, and athletic discipline. Olympic champion Yana Kudryavtseva was invited as a special guest, and her participation added prestige and international significance to the event.